Outfitters
From a house spirit with no identity of its own to a bar-ready brand with a digital home, ready to pour like a pro.
Copywriting · Branding · Website · Messaging
Industry
Craft spirits
Services
Messaging, brand, site + POS kit
Timeline
2 weeks prep, two days of Sprint
Result
Launched ahead of a new bottle rollout
Where they started
They came to me with a great product and no brand to carry it.
Outfitters gin and vodka were made to work behind the bar, but the brand had no digital presence and no story. It also had to win over two very different buyers: bartenders who care about quality and margins, and home drinkers who want value without feeling cheap.
A brand put in their words, that connects to their audience.
After working together
The transformation
Bar-ready
A clean, confident brand built on “tools of the trade”
Live on time
Website launched ahead of the 750ml rollout
Shelf-ready
Downloadable point-of-sale kits for distributors
How we did it
Strategy first. Then the pretty.
Clarity & messaging
A Roadmap session defined the values (honest, confident, proud) and how to speak to both audiences.
Brand identity
A brand book, tagline development and a modern, approachable look, custom graphics, plus shelf talkers, posters, window clings and more.
Website build
A WordPress site with room to grow into new spirits, cocktail recipes, and a walkthrough so the team can add content themselves.
Built to grow, all details accounted for
Pour like a pro - a confident brand.
We get compliments on our website all the time.
Jesse Parker
Outfitters Owner
Ready for yours?Let’s build a brand that sells.
Done for you in 1–3 days of your time.