Flowshala
From a devoted following and a hodge-podged site to a brand built for the next level of online movement education.
Rebrand · Website · Circle Community Build
Industry
Online movement education
Services
Rebrand, site + community
Timeline
2 weeks, built in a single SprintDay
Result
One clear brand for every offer
Where they started
She came to me feeling like her website was working against her.
Summer had stepped back from running a studio to teach online: steel mace, yoga business coaching and teacher training. All her clients came from Instagram.
The site was full of confusing paths and outdated offers, and it wasn’t collecting a single email.
“Our website doesn’t convert to any clients… it’s just kind of there.” — Summer
After working together
The transformation
One umbrella
Every program finally lives under one clear brand with consistent graphics
Building her list
Targeted opt-ins for each audience and easy to navigate programs page
Automated
Her coaching accelerator runs in Circle, with onboarding on autopilot
How we did it
Strategy first. Then the pretty.
Clarity & messaging
A Roadmap deep dive sorted her two audiences, fitness and yoga business, and the path for each.
Brand identity
A polish of the Flowshala brand to feel intelligent, embodied and empowered, using fresh photos.
Website build
A cleaner site built to convert and build her list, plus a Circle community with automated onboarding and check-ins.
The details
Every piece, on brand.
Alise is hands down the best designer and UX expert I've ever worked with! She has been a big part of my business for 7+ years and has designed my website, rebranded it, developed sales pages for sold out retreats and developed funnels for my digital products.
Summer
Flowshala
Ready for yours?Let’s build a brand that sells.
Done for you in 1–3 days of your time.