Doc Swinson’s
From a spirited story buried in a busy site to a brand that shows off what they do best and invites you to open curiosity.
Copywriting · Website Rebrand · UX Research
Industry
Craft whiskey
Services
Copy, site rebrand + UX research
Timeline
Ongoing VIP days
Result
Awebsite that works for more traffic
Where they started
They came to me with a great story that was hard to find.
The homepage had no clear focus or calls to action, and product categories shifted from page to page, so shoppers couldn’t tell the core lineup from the limited releases. Email went out without a consistent voice or look.
[optional: add a line from Joe about where they started]
After working together
The transformation
Easy to shop
A clear core lineup, with limited releases kept separate
162% +
Increase in online store revenue
Data-led
Heatmaps & surveys showing where visitors click and where they get stuck
How we did it
Strategy first. Then the pretty.
Clarity & messaging
Reorganized the products into a core lineup and exploratory releases, and gave the brand one storytelling voice.
Brand identity
Redesigned the Doc’s Journal newsletter and carried its look across the site.
Website build
A refocused homepage, Buy Now and archive pages, better mobile search, and Hotjar heatmaps to keep improving it.
The details
Every piece, on brand.
Online Store Orders +150% are up from last year... Online Store Revenue +162% from last year.
Joe
Doc Swinson’s
Ready for yours?Let’s build a brand that sells.
Done for you in 1–3 days of your time.