Align Yoga & Strength

From a studio-owner site to a calm, confident brand for one coach and the women in midlife she serves.

Branding · Website · Copywriting

Industry

Yoga & strength coaching

Services

Brand in a Day, website build

Timeline

1 day live build, launched the next Monday

Result

Clients finally understand her new brand!

Where she started

She came to me feeling like she’d been patching her website for years.

Allison had been through three versions of her site, each written for search engines instead of people. Prospects kept calling to ask things the site should have answered. When she closed her studio to coach privately, the old site no longer fit at all.

“I want to make sure that I’m not, like, embarrassed to send them to my website.” — Allison

After working together

The transformation

The brand

The website

Sounds like her

Copy in her own voice, not SEO filler or generic AI slop

Grows with her

A site that doesn’t need rewriting every time a program changes

$1,014 a year

Saved by moving her hosting plan

How we did it

Strategy first. Then the pretty.

The Roadmap: illustrated folded map with a dotted route and location pin

Clarity & messaging

Built around her new focus on private coaching, with a single-line promise: she helps women navigate overwhelm and frustration.

Brand identity

Prepping the identity in advance, I came to our Sprint Day with a calm, grounded look that makes people feel they’ve found their place.

Sprint Day: illustrated one-day calendar with a stopwatch

Website build

A full site in a day, with consult-first calls to action, a new primary domain, and a redirect so no old traffic gets lost.

The details

Every piece, on brand.

“

I've already gotten so many compliments!
It feels like my website finally shows what I do.

Allison
Align Yoga & Strength

Ready for yours?Let’s build a brand that sells.

Done for you in 1–3 days of your time.