Helping an auto-glass service business go from overwhelming and unclear to getting leads with ease.
Good Dog Auto Glass had the reputation, the reviews, and the heart of a neighborhood business — but a website that made them look like a DIY project, that was hurting conversions because of layout & website overload.
Deliverables
Website, copywriting, photoshoot coordination / creative direction, email migration
Service
VisionBuild Plus
Timeline
2 days
Where they started
[Before the rebrand] our website felt hand-drawn, almost kindergarten-ish"
Louis and Stacy Bruskin have been in the auto glass business for 15+ years. They hold 4.9-star reviews. They treat every car like it belongs to a friend. And yet — their website looked, in Louis’s words, “hand-drawn, almost kindergarten-ish.” They knew it was costing them. In an industry dominated by SafeLite (which holds roughly 85% of the market through insurance partnerships), local shops like Good Dog are already fighting an uphill battle. Their website was making that climb steeper.
The previous web provider, owned the site meaning if Good Dog stopped paying them a high monthly fee, they lose the site. There was no strategy, no story, no personality and the site was overwhelming with keyword stuffing. The site didn’t reflect who they actually were.
Before
- Thrive-managed site — client had no ownership or control
- Visually inconsistent: too many buttons, too much text, hard-to-read white type on purple backgrounds
- Stock imagery that told no story
- No clear navigation, no logical flow to get a quote
- Zero personality — nothing that said locally owned, community-focused, or trustworthy
- Lost Google Analytics (without being told)
- Generating minimal online inquiries
After
- Fully owned and transferred to Bluehost — Good Dog owns everything
- Retro-modern design built around their purple/yellow brand identity (intentionally unlike every competitor, which all use red, white, and blue)
- “Companions in Auto Glass” — a tagline that weaves their dog identity into their service promise
- Streamlined navigation modeled on SafeLite’s simplicity but with far more warmth
- Custom web form replacing Thrive’s clunky quote system — generating more leads immediately
- On-page anchor navigation for easy service browsing
- All copy written to reflect their actual voice: honest, human, reciprocal, local
- Monthly maintenance retained (ongoing relationship)
visionbuild
To support Good Dog Auto Glass’s long-term vision, we identified the need for a full website refresh grounded in strategic UX and brand alignment.
The focus was to create a brand and website that:
- Clearly communicates services and sets expectations
- Showcases expertise, tools, safety, and care
- Feels professional while remaining warm and human
- Educates customers on the insurance process
- Highlights social proof to build immediate trust
- Makes mobile services impossible to miss
VisionCraft Deep Dive first.
Before touching a single pixel, I spent 1.5+ hours in a VisionCraft session pulling apart their business: who their customers are, what their real differentiators are , and what their big vision is.
That session revealed the core tension: they look like a small operation, but they operate like a company that takes enormous pride in craft and care. My job was to close that gap visually and verbally.
Design rooted in who they actually are.
The existing purple and yellow brand colors were a deliberate choice Louis had made early — to stand out from a sea of red, white, and blue auto shops (every competitor's website either looks clinical or chaotic) and to feel welcoming rather than aggressive. I honored that and built on it.
The visual direction was retro-modern: inspired by Route 66 signage, soft gradients, rounded edges, bold fonts paired with a playful script. Not "we're a vintage shop" — more "we have soul and we're not boring."
Copy that sounds like them.
The homepage tagline — "Your Companions in Auto Glass" — came from wanting to thread the dog identity into the brand promise. Louis lit up when he heard it.
The copy throughout reflects their values directly: fair and transparent pricing, leave your car better than we found it, certified technicians who actually take their time.
The results
"The web form is great. We're actually getting more in the first couple of days than we have with [our old website]." — Stacy
The result was a modern, confidence-building brand and website designed to convert.
Good Dog Auto Glass now has a clear, easy-to-navigate online experience that reflects the quality of their work, supports their growth goals, and helps the brand compete at a higher level—without losing the heart that made them successful in the first place.
The new site positions the business to:
✦ Attract higher-value customers
✦ Increase mobile service bookings
✦ Build trust instantly through visibility of reviews and expertise
✦Grow sustainably toward their larger multi-location vision
"I feel we have a little bit of a unique business to inform people about (auto glass).
Alise has a very professional routine. She dove deep into our business as well as us individually. I would say she did extra credit work in order to gain the knowledge to make our website flow cohesively. It was such an extensive process. I am so grateful for my fabulous website!!"
-Stacy, Owner
